In today’s digital age, it’s more important than ever for businesses to have a strong online presence. And that online presence starts with a website. But having just any website isn’t enough—your website needs to be mobile friendly. With over half of all web traffic now coming from mobile devices, it’s more important than ever for businesses to have a mobile-friendly website. Mobile-friendly websites are designed to be easy to read and navigate on smaller screens, and they typically load faster than traditional desktop websites.
Mobile-friendly websites are also more likely to be found by customers through search engines like Google. That’s because Google gives preference in its search results to websites that are mobile-friendly. So, if you want your local business to be found online, it’s critical that you have a mobile-friendly website.
There are several key benefits of having a mobile-friendly website for your local business. First, as mentioned above, mobile-friendly websites are more likely to be found by potential customers. Second, they provide a better user experience for those who do find your site. And third, they can help you increase sales and revenue.
Let’s take a closer look at each of these benefits in more detail.
Better Search Engine Rankings
A mobile friendly website is essential for local SEO. If your website isn’t optimized for mobile devices, it will be much harder for potential customers in your area to find you when they’re searching for businesses like yours on their smartphones. As noted above, one of the main benefits of having a mobile-friendly website is that it can help you achieve better search engine rankings. Search engines like Google give preference in their results to websites that are designed for mobile devices. So, if you want your local business to be found online, it’s important to make sure your website is mobile-friendly.
Better User Experience
More people are using their phones to access the internet than ever before. In fact, according to Statista, as of January 2019, over 52 percent of all internet traffic worldwide came from mobile devices. Another benefit of having a mobile-friendly website is that it provides a better user experience for those who find your site. Mobile-friendly websites are designed to be easy to read and navigate on smaller screens. They also typically load faster than traditional desktop websites. This means that visitors to your site will have a positive experience and are more likely to become customers or clients.
Increased Sales and Revenue
Mobile-friendly websites can help you increase sales and revenue for your local business. Mobile commerce is growing rapidly, and customers are increasingly using their smartphones and other devices to make purchases online. If your website is not optimized for mobile devices, you could be missing out on sales opportunities.
Faster Load Times
Mobile friendly websites load faster, which is important for two reasons. First, no one likes waiting around for a slow website to load—they’ll just go to your competitor’s site instead. Second, Google favors fast-loading websites in its search results, so if you want your site to rank high in the SERPs (search engine results pages), you need to make sure it loads quickly on mobile devices.
Easier to Use on Small Screens
Mobile friendly websites are easier to use on small screens. If your website isn’t designed for mobile devices, potential customers will have a hard time navigating it and finding the information they need. This will lead to frustration and ultimately cause them to leave your site without becoming a customer.
Increase Trust Online
In the modern age, more and more people are conducting their shopping and browsing entirely online. This means that having a mobile friendly website is crucial for businesses in order to attract customers and build trust. A website that is not mobile friendly can appear outdated and unprofessional, leading potential customers to question the legitimacy of the business. In addition, an outdated website may also be unreliable or difficult to navigate on mobile devices, causing customers to head elsewhere for their purchases. On the other hand, a mobile friendly website makes it easy for consumers to browse and purchase from a business on any device, resulting in higher levels of trust and ultimately increased sales. Investing in a mobile friendly website can make all the difference for online success.
Stay Up to Date
Mobile friendly websites show that you’re keeping up with the times—and that you’re invested in your business’ future success. If you want people to believe that you’re serious about your business, you need to have a modern website that reflects that commitment.
Sell More Online
Mobile commerce is growing rapidly—and if you want a piece of the pie, you need a mobile friendly website. According to BigCommerce, global mobile ecommerce sales are expected to reach $4 trillion by 2020. If you don’t have a mobile friendly website, you’re missing out on a huge opportunity for growth and revenue generation.
You Can’t Afford to Not Be Mobile-Friendly!
You can’t afford NOT to have a mobile friendly website at this point. Think about it—what would happen if half of your potential customers couldn’t access your site because it wasn’t optimized for their device? You’d lose out on a lot of business, and chances are, your competitors would be more than happy to take those customers off your hands.
A mobile friendly website is no longer an option —it’s a necessity
If you don’t have one, you’re putting yourself at a serious disadvantage. Not only will potential customers have trouble finding and using your site, but Google will also penalize you in the search results. So, if you want people to be able to find and use your site, and if you want your business to grow, then you need a mobile friendly website. Period.
In today’s digital world, it’s more important than ever for businesses to have a mobile-friendly website. Mobile-friendly websites are designed to be easy to read and navigate on smaller screens, and they typically load faster than traditional desktop websites. They’re also more likely to be found by potential customers through search engines like Google.
So if you want your local business to be found online and improve its bottom line, make sure you have a responsive, mobile-Friendly website.
