Everyone loves to save money, but sometimes there is a need to spend money to make money, especially when it comes to running and growing a successful business.
It’s tempting when you own or run a business to try to do everything yourself. The accounting, marketing, build a website, recruit staff, manage staff, payroll, scheduling, purchasing, inventory, product selection, answer emails, answer the phone, schedule clients, pay the bills, open, close….agh! The list is endless and you only have so much time in the day, right?
In the beginning, you may have no choice but to do it all yourself. That makes perfect sense! But there comes a point where doing it all is probably going to end up sinking your business while at least putting a huge strain on your life. Hiring others either in-house or as outside contractors for at least some tasks will free you up to concentrate on growing your business and making it even better than you envisioned.
Hire a web guy to build your website or manage your site if you already have one in place. The website in a box deals out there can be tempting, but they usually end up costing you more money in the end because they never really end up being what you were hoping they would be. You get what you pay for right? A professionally built/designed website will pay for itself and will help funnel in new business.
Depending on the type of business you own, you could even recruit interns to work for little to nothing and help you get all the little stuff done to take the load off. Answer emails and phones, set appointments, keep the store clean and orderly and stuff like that.
Hiring an accountant to handle your books can save you thousands with write-offs and deductions you may have not even known about.
Contracting a graphic designer or marketing firm can bring your marketing to the next level and bring in a fresh perspective. This is especially effective if you have been in business for a while and your brand could use a new look or a relaunch.
The point is, there will come a time when you really can’t do it all. No matter how hard you work there is always going to be something that gets little to know attention and you could end up running around in circles trying to catch up. When your business gets to a level where you start to feel like this, it may be time to hire some help. Amazon.com started with one guy in a garage in 1994 and is now worth over 25 BILLION dollars and employs over 340,000 people across the globe! Don’t be afraid to grow! You could be the next Amazon, Google or Facebook!
