6 Ways to Use Customer Reviews to Generate More Business

Customer Reviews

As a business owner or marketing manager, you know the importance of customer feedback. But did you know that your customers’ reviews can be a powerful tool to help you generate more business? Yes, you heard that right, generate more business!

Asking for reviews is the first step. Now you’ll get some feedback that other consumers can see and base their buying decisions upon. Responding to reviews both good and bad is essential. Using reviews for other marketing campaigns helps to attract new customers and take your business to the next level.

We’ll discuss 6 ways you can leverage customer reviews to grow and promote your business.

Use Customer Reviews on Your Website

Your website is often the first point of contact between your business and potential customers. Including customer reviews on your site can provide valuable social proof that can help convince visitors to become customers.

You can showcase customer reviews on your homepage, product pages or create a dedicated page for reviews. Make sure to include a mix of positive and some negative reviews and consider using review aggregators like Trustpilot or Google Reviews to create more credibility.

Adding a feed to your website for your reviews to be automatically published daily will save you time from having to manual upload reviews.

Incorporate Customer Reviews in Your Social Media Strategy

Social media has become a crucial tool for businesses to engage with their customers. Incorporating customer reviews into your social media strategy can help establish a relationship of trust with your audience.

By featuring reviews from satisfied customers, you’re showcasing your commitment to providing a high-quality product or service. Repurposing these reviews as social media posts can also help boost your online presence and attract new customers.

Furthermore, sharing customer reviews on social media not only serves as a valuable marketing tool, but also helps to humanize your brand by giving your audience a glimpse into the real experiences of your customers. In short, customer reviews on social media should be an integral part of any business’ marketing strategy.

In addition, consider creating specific campaigns that prompt customers to share reviews about their experience using your products or services on social media platforms like Instagram or Twitter.

And make sure that you’re responding to all reviews in a timely manner. Whether you’re replying by thanking them for a positive review or responding and resolving a negative review, replying to either one quickly shows how much you deeply care about everyone’s satisfaction with your business.

Leverage Customer Reviews in Email Marketing

Email marketing is one of the oldest digital marketing strategies, yet it has proven to be powerful when done the right way. Based on research, including a review in a subject line can increase email open rates by 20%.

Consider adding customer testimonials to email newsletters to showcase how others have benefited from your products or services. You can also send targeted follow-up emails that include a call-to-action to encourage customers to leave reviews.

It’s helpful to explain in the email why customer reviews are not only important for your business to have reviews, but it’s also helpful to consumers who are considering your business.

Many consumers read customers reviews before deciding on a product or service based on the reviews. So, it’s helpful and appreciated for the business and consumers alike.

Use Customer Reviews in Paid Advertising

Paid advertisements can be expensive and may not always guarantee results. However, incorporating customer reviews into campaigns, such as Google Ads or Facebook Ads or display ads can provide social proof and get you more noticed.

Showcase positive reviews from satisfied customers in your ad copy to grab the customer’s attention. Make sure to use striking visuals and simple call-to-actions like “Try Now” or “Buy Today”.

One proven method to generate more business is through adding customer reviews to print advertisements. By showcasing real-life feedback and experiences, you not only demonstrate your commitment to customer satisfaction but also increase the trust and credibility of your brand.

The power of positive customer reviews should not be underestimated, as they can lead to increased conversions and sales.

Use Negative Reviews to Improve Customer Satisfaction

Negative reviews can be rough, but it is essential to see them as opportunities. They provide excellent feedback to help you identify pain points and improve your products or services. You can also use negative comments as an opportunity for customer service recovery.

Reach out to customers who left negative reviews, listen to their experience, and offer a resolution that improves their experience. Most satisfied customers usually update their reviews with positive feedback, which can, in turn, increase trust in your brand.

You can even use the resolved issue as new content for social media posts or an email campaign by showcasing that you converted a negative issues (because you care) into a positive outcome, perhaps gaining a positive review from them in the future.

Develop Targeted Marketing Campaigns From Reviews

In today’s digital age, customer reviews are becoming more important than ever. They can make or break a business, and savvy marketers are tapping into this trend by developing targeted marketing campaigns from reviews.

Businesses can use customer feedback and data to find important themes and trends in reviews. They can then create personalized ads that connect with their target audience. This method improves relationships with customers, builds trust, loyalty, and boosts sales for businesses.

By listening to the voices of their customers through reviews, businesses can gain an edge in a crowded marketplace, providing targeted campaigns that reach the right people with the right message- every time.


Leveraging customer reviews is crucial to growing and promoting your business. Whether it be on your website, social media, email marketing, or paid advertising, customer feedback can be a powerful tool to help you generate more business.

Moreover, always remember that negative feedback can be just as helpful in improving your products or services and turning dissatisfied customers into loyal ones. Always incorporate customer feedback into all your marketing campaigns, and you will see a significant increase in business growth and customer satisfaction.


Written by…

Let's Start a Conversation About Your Marketing!

Fill in the form below or give us a call now at 603-404-2909.






    Local Marketing Agencies Southern NH