Your Customers Expect It
More than three out of five consumers expect your business to offer some sort of online presence with readily available information at their disposal when they need it. If you are not providing that convenience, today’s digital savvy customers could be looking elsewhere without you even knowing it.
A Strong Website Establishes Legitimacy
A website is often the first point of contact a business will make with a new client. Having a great website is one of the best marketing investments you can make. A poorly designed website on the other hand will immediately diminish your credibility and most likely send visitors running to your competitors.
Over 90% of All Purchases Begin on the Internet
This is HUGE! 9 out of 10 people you may do business with have already searched on the internet for what they want. They are most likely already close to making a purchase when they find you. This makes it extremely important that you have a great website and that they are able to find you with ease. If not, they may find the competition first. You NEED to be online in this business world!
Your Competitors Website is Better Than Yours
First impressions are everything, especially when it comes to consumers making purchasing decisions. If potential customers are online deciding on what to buy or where to eat tonight, it is extremely important that you blow them away and entice them with everything you have to offer. A poorly built website or no website at all is not going to bring people through your doors or make your phone ring.
Your Website is Always There to Sell, Sell, Sell!
Your website should be your best employee. Nobody wants to work at 2AM, but a lot of people like to shop or make buying decisions then. Your website is always there working for you 24 hours a day, 7 days a week. It doesn’t take sick days or holidays and it will never show up late or leave early. Your website presents everything you have to offer all in one place and is accessible to everyone and anyone across the globe. Expand your market!
More People Use Mobile Devices to Browse the Web Than PCs
Having an updated mobile friendly website is more important than ever. Even Google puts more weight on mobile-friendly responsiveness and rewards better websites with higher search rankings. The higher you are in search and the more user friendly your website is, the more potential business your website will generate.